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Writer's pictureLakeStone Staffing

Building Trust with Potential Hires: A Comprehensive Guide


In today's state of business-employee relationships, trust is more crucial than ever. As the foundation of effective recruitment, trust is what differentiates companies that attract and retain top-tier talent from those that consistently face high turnover rates.


1. Open, Transparent Communication

  • Honest Job Descriptions: Begin by being straightforward. Clearly delineate responsibilities, potential challenges, benefits, and growth opportunities to ensure alignment from day one.

  • Feedback Channels: Maintain a two-way communication street. Allow candidates to ask questions and ensure they receive timely updates about their application status.

  • Clarity in the Interview Process: Some interviews can be extensive, involving multiple rounds and assessments. Outline the entire process upfront so candidates can mentally and practically prepare. Try to standardize processes, adding in new random interviews shows unsureness and lack of organization.

2. Promote Your Authentic Company Culture

  • Social Media Transparency: Use platforms like LinkedIn or Instagram to showcase real glimpses of your company culture — be it team lunches, brainstorming sessions, or office anniversaries.

  • Employee Testimonials: Let potential hires hear directly from your team. Share genuine stories of growth, achievements, and even challenges that were turned into opportunities.

3. Honesty and Constructive Feedback

Remember, even if a candidate doesn't get the job, their experience can influence your brand's perception. Always provide actionable feedback, letting them know areas of improvement. Many companies are reluctant to do this due to legal conflicts. You can give feedback over the phone, or at the very least make sure the candidate knows they have been declined.


4. Value Candidates' Time as Much as Yours

  • Be Punctual: Respect starts with being on time. It sends a clear message that you value their commitment.

  • Efficient Interviewing: Besides communicating the interview stages, ensure each stage adds value and isn’t just a formality.


5. Onboarding: The First Trust Checkpoint

Your onboarding process reflects your organizational efficiency. Make sure new hires have a structured schedule, easy access to resources, and a go-to person for all their queries.

6. Employee Growth, Wellbeing, and Transitions

  • Continuous Learning Platforms: Offer diverse learning opportunities. From online courses to in-house workshops, show that you're invested in their growth.

  • Health and Wellbeing: From mental health days to flexible hours, demonstrate that their wellbeing is a priority.

  • Transition and Mobility: In times of organizational changes, like layoffs, make a genuine effort to reallocate existing employees to different roles where possible. This not only saves on recruitment costs but strengthens internal trust and morale.

Trust-building is an ongoing commitment that significantly influences an organization's success in talent acquisition and retention. By being genuine, transparent, and considerate, companies can foster trust that results in long-lasting, productive relationships.


Looking to revamp your recruitment strategy with a trust-first approach? Lakestone Staffing can guide you every step of the way. With tailored solutions, we’re here to elevate your recruitment process.


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