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Writer's pictureLakeStone Staffing
Feb 5, 20234 min read

Using Employee Feedback to Create Meaningful Employee-Employer Relationships


Employee surveys are a valuable tool that companies can use to gain insight into the attitudes, opinions, and experiences of their employees. When executed effectively, employee surveys can provide organizations with a wealth of information that can be used to improve their overall performance, attract and retain top talent, and enhance the overall employee experience.


In this blog post, we will explore the benefits of conducting employee surveys, the steps involved in designing and conducting a survey, and how to use the results to drive positive change in your organization.


The Benefits of Employee Surveys:

  1. Improved Employee Engagement and Satisfaction - One of the key benefits of conducting employee surveys is the ability to measure employee engagement and satisfaction levels. When employees feel that their opinions and feedback are valued, they are more likely to be engaged and committed to their work. Surveys can help organizations identify areas where employees feel disengaged and provide a roadmap for addressing these issues.

  2. Increased Productivity - When employees are engaged and satisfied, they are more likely to be productive. Employee surveys can provide a wealth of information that can be used to identify and address areas that may be impacting productivity, such as workloads, job satisfaction, and work environment.

  3. Improved Communication - Employee surveys can help to improve communication within an organization by providing a platform for employees to share their opinions, experiences, and suggestions. This can help organizations identify areas where they need to improve and take action to address any concerns or feedback.

  4. Better Talent Attraction and Retention - Employee surveys can help organizations identify areas where they are succeeding in attracting and retaining top talent, and areas where they need improvement. This information can be used to make changes to your recruitment and retention strategies to ensure that you are attracting and retaining the best talent possible.

Designing and Conducting Employee Surveys


Determine the Purpose of Your Survey

The first step in conducting an employee survey is to determine the purpose of the survey. What do you hope to achieve with the survey? Are you looking to gather feedback on a specific aspect of your organization, such as workplace culture or job satisfaction? Are you looking to measure engagement levels? Knowing the purpose of your survey will help you to determine the questions that you need to include in your survey.


Choose the Right Survey Platform

There are many survey platforms available, including online survey tools and paper-based surveys. When choosing a survey platform, it is important to consider the size of your organization, the complexity of your survey, and the level of anonymity that you want to provide to your employees.


Design Effective Questions

The questions you include in your survey should be well-crafted and relevant to the purpose of the survey. Avoid using leading questions and be sure to provide employees with a range of answer choices. Consider using a mix of open-ended and closed-ended questions to gather both qualitative and quantitative data.


Promote the Survey to Employees

Once your survey is ready, it is important to promote it to employees to encourage participation. Consider using internal communications channels, such as emails, intranet, or meetings, to promote the survey. You can also use incentives, such as prizes, to encourage

participation.


Ask open-ended questions

Open-ended questions are essential when conducting employee surveys for feedback. These questions allow employees to express their opinions freely and give you a better understanding of their thoughts and feelings. Examples of open-ended questions include:

  • What are your thoughts on the current company culture?

  • What do you think the company could do to improve employee satisfaction?

  • What do you like most about your current role?

  • What do you dislike most about your current role?

These questions can give you valuable insights into your employees’ experiences and allow you to identify areas where improvements can be made.


Offer multiple response options

It’s important to offer multiple response options in your employee survey to ensure that you are gathering a diverse range of opinions and perspectives. For example, instead of asking employees to rate their satisfaction with their current role on a scale of 1 to 5, you can offer them the option to rate their satisfaction as “Very Satisfied,” “Satisfied,” “Neutral,” “Dissatisfied,” or “Very Dissatisfied.” This allows employees to express their opinions more accurately and provides you with a more nuanced understanding of their experiences.


Keep it anonymous

Anonymity is key when conducting employee surveys for feedback. Employees are more likely to provide honest and candid responses when they know their responses will not be linked back to them. This allows you to gather a more accurate picture of the current state of the company and identify areas where improvements can be made.


Analyze the Results

Once the survey results are in, it is important to analyze the data to identify any trends or patterns. Look for areas where employees are particularly engaged or dissatisfied and consider how you can address these issues. Share the results with employees and communicate any changes that you plan to make as a result of the survey.


Follow-up on feedback

Finally, it’s essential to follow-up on the feedback that you receive from your employee surveys. This shows employees that you value their opinions and are committed to making changes based on their feedback. You can follow-up by sharing the results of the survey with your employees, outlining the steps that you plan to take to address any issues that were raised, and keeping employees updated on the progress of these changes.



In conclusion, employee surveys are a powerful tool that can help you gather valuable insights into your employees’ experiences and identify areas where improvements can be made. By following these tips, you can ensure that your employee surveys are effective, accurate, and actionable. Whether you are looking to improve employee satisfaction, increase productivity, or enhance your company culture, employee surveys can help you achieve your goals.


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